|Sent time:||Tuesday, November 01, 2011 10:02:41 AM|
|Subject:||[GlobalRevolutionMedia] What ever happened to SEO Report cont..."Call to Action" Keywords|
What ever happened to this ? What is happening to us?
On Oct 19, 2011, at 12:23 AM, zack kapone wrote:
> To make sure we are on the same page...When you search for "Occupy
> Wall Street" on Google, OccupyWallSt.org is ranked #1 and the NYCGA.cc
> is ranked #66. I don't have Analytics for NYCGA but I think it's safe
> to say that on page 7 of the search results, the NYCGA site is not
> getting too many new visitors via Google search. So, we need a tab on
> OccupyWallSt.org (which catches all of the newbie traffic) and sends
> them to the appropriate page on NYCGA.
> NOW, as for the appropriate page that the OccupyWallSt.org tab links
> to...I've seen the new NYCGA and IMO the Groups page is the best
> landing page for a new visitor who wants to get involved. However, a
> new "Orientation Page" could do a much better job at this. LETS DESIGN
> ONE!! Once the new site is up tomorrow, take a look and let me know
> your thoughts and I will wire frame an orientation page. In the
> meanwhile, hopefully Justine can get us a new "JOIN US!" tab linking
> to the groups page until we can roll out a better one.
> On Oct 18, 11:54 pm, s...@monkeytownhq.com wrote:
>> hi Zach -
>> This is super insightful, thanks! I think that you're analysis is
>> spot-on: I have frequently heard that for people who can't interface
>> in person at the park, it is very difficult to use the site to learn
>> how to take the next step to become involved.
>> The current site nav has pages for Groups and Resources which (aside
>> for Donate) are the sections positioned to engage people looking to
>> plug in. But these pages are a couple steps ahead of where the new
>> visitor is - they're looking to get involved, to learn more, they're
>> not yet looking for a group or for resources.
>> So I agree that the site would better support outreach by adding an
>> intuitive entry point for for "Join" or "Get Involved" or "Take
>> Action" that will provide more of an orientation before dumping
>> into groups.
>> Is something like this provided for in the new site IA?
>> - Sam
>> Quoting zack kapone <zack.occupywal...@gmail.com>:
>>> Thank you all for your feedback on the SEO report I did. I will make
>>> my best effort to create the same report every Sunday for the prev
>>> week and I will take into account your requests for top content,
>>> bounce rate, time on site, etc...As for the missing keywords, I left
>>> them out because there was nothing really interesting there. I will
>>> however provide a full list next time. Also, I was not pleased with
>>> the report's formatting here on Google Groups so I will be linking
>>> the report on a Google spreadsheet.
>>> Sam had a great question on "call-to-action" keywords (Donate, Join,
>>> Help, Contact...) Well, here's the data:
>>> "Donate to Occupy Wall Street"
>>> Rank: #1 - Lands on our Donate page (OccupyWallst.org/Donate)
>>> Past mo Traffic: 2781
>>> "Join Occupy Wall Street"
>>> Rank: #1 - Lands on Home Page (OccupyWallSt.org)
>>> Past mo Traffic: 1485
>>> "Help Occupy Wall Street"
>>> Rank: #1 - Lands on Home Page
>>> Past mo Traffic: 1305
>>> "Contact Occupy Wall Street"
>>> Rank: #1 - Lands on Home Page
>>> Past mo Traffic: 1035
>>> Here's what we can take away from this: Because we have so many
>>> organic links to OccupyWallSt.org, ranking for our own terms can
>>> sometimes be fairly easy. Because of that (and other reasons) we've
>>> been able to raise some serious cheese through the Donate page.
>>> However, for people looking to volunteer, join, help, contact us
>>> etc...the "conversion" funnel is a bit jammed up.
>>> In my opinion, The "NYCGA" tab on OccupyWallSt.org is insufficient
>>> a means to bring people in. I think we need a more clear call to
>>> action. I propose a new tab on OccupyWallSt.org which says "JOIN
>>> and links to the groups page on the GA site:http://nycga.cc/groups/
>>> On Drew's suggestion, here is a mockup I did to communicate this
>>> What do you guys think?
>>> I have CC'd Justine in on this as well.
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