Subject: Re: [NYCGA Internet] SEO Report for OccupyWallSt.org
From: felipe ribeiro
Date: Mon, 17 Oct 2011 00:44:31 -0400
To: internet_working_group@googlegroups.com

wow, this is great data, man! excellent. And folks, feel free to join digital strategy, we're just getting started. lots of great questions to begin with! minutes of today's meeting to be posted soon, stay tuned :-)

On Mon, Oct 17, 2011 at 12:36 AM, zack kapone <zack.occupywallst@gmail.com> wrote:
Hopefully you find this report interesting...

I will be discussing SEO in further detail in the new Digital Strategy
group: http://groups.google.com/group/ows-digital-strategy



OCCUPYWALLST.ORG TRAFFIC

- 3.6M Unique Visitors so far
- Total Week over week traffic is down -11%
- Saturday traffic was up ~ 20% from last Saturday
- Our traffic peaked October 5 ~ 400,000
- Google drives more than 50% of our traffic


Source                  This Week’s Traffic     Last Week’s Traffic           Loss/Gain
----------------------------------------------------------------------------------------------------------------
Google                   1007842                       978039                          3.05%
Direct                    260658                       348361
-25.18%
FB                                140664                       185415                          -24.14%
Yahoo                     35542                         37636                          -5.56%
OccupyTogether    33667                         45877                          -26.61%
Twitter                           23583                         23734                          -0.64%
Reddit                    17840                         13021                          37.01%
-----------------------------------------------------------------------------------------------------------------
Total                   1890538                          2128516                               -11.18%



Top Keywords:                                  Traffic in last 2 weeks
--------------------------------------------------------------------------------------------------
1. Occupy Wall Street                   611,000
2. Occupy WallStreet                            43,792
3. Wall Street Protest**                        28,767
4. Occupy                                       25,868
5. Occupy Wall Street Demands           20,488
11. What is Occupy Wall Street          5,529

**A few weeks ago, I optimized our home page for "Wall Street Protest"
and as a result we jumped from #12 to #1 ranking for this and thus we
captured much more of this traffic. SEO works!!


POPULAR SEARCH TERMS & GOOGLE RANKING

Occupy #1
Occupy Wall Street #1
Occupy Wall Street NYC #1
Wall Street Protest #1
NYC Protest #1

Now lets see where we need improvement.
I want us to start thinking about where we want these search terms to
land people (which website and which landing page)

Occupy Wall Street Coverage #166
Occupy Wall Street Media #32
Occupy Wall Street Videos #11 for OWS.org, Livestream is #14
Occupy Wall Street Live #4
Occupy Wall Street Pictures #4
Occupy Wall Street Updates #4

Liberty Square #32
Liberty Plaza #3
Zuccotti Park #16
Occupy Wall Street Location #1

Occupy Wall Street Organizers #5
Occupy Wall Street Demands #7

TOP CONTENT on OCCUPYWALLST.ORG

1. Home Page
2. Forum Page
3. Forum/proposed list of demands
4. About page
5. Attendees (user map)
6. Chat

Let me know if there's any other data you'd like to see.

Thanks!

Zack
zack.occupywallst@gmail.com

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