Subject: Re: [NYCGA Internet] SEO Report for OccupyWallSt.org
From: rmd@luxport.com
Date: Mon, 17 Oct 2011 05:09:39 +0000
To: internet_working_group@googlegroups.com

I didn't invent SEO but I did invent PPC!

-----Original Message-----
From: zack kapone [mailto:zack.occupywallst@gmail.com]
Sent: Monday, October 17, 2011 12:36 AM
To: 'internet working group'
Subject: [NYCGA Internet] SEO Report for OccupyWallSt.org

Hopefully you find this report interesting...

I will be discussing SEO in further detail in the new Digital Strategy
group: http://groups.google.com/group/ows-digital-strategy



OCCUPYWALLST.ORG TRAFFIC

- 3.6M Unique Visitors so far
- Total Week over week traffic is down -11%
- Saturday traffic was up ~ 20% from last Saturday
- Our traffic peaked October 5 ~ 400,000
- Google drives more than 50% of our traffic


Source			This Week’s Traffic 	Last Week’s Traffic 	      Loss/Gain
----------------------------------------------------------------------------------------------------------------
Google 		         1007842 		       978039			       3.05%
Direct 		          260658 		       348361
-25.18%
FB 			          140664 		       185415 			       -24.14%
Yahoo 			  35542 			37636 			       -5.56%
OccupyTogether 	  33667 			45877 			       -26.61%
Twitter 		          23583 			23734 			       -0.64%
Reddit 			  17840 			13021 			       37.01%
-----------------------------------------------------------------------------------------------------------------
Total 			1890538 		         2128516 	                       -11.18%



Top Keywords:                                  Traffic in last 2 weeks
--------------------------------------------------------------------------------------------------
1. Occupy Wall Street 			611,000
2. Occupy WallStreet				43,792
3. Wall Street Protest**	 		28,767
4. Occupy 					25,868
5. Occupy Wall Street Demands	 	20,488
11. What is Occupy Wall Street		5,529

**A few weeks ago, I optimized our home page for "Wall Street Protest"
and as a result we jumped from #12 to #1 ranking for this and thus we
captured much more of this traffic. SEO works!!


POPULAR SEARCH TERMS & GOOGLE RANKING

Occupy #1
Occupy Wall Street #1
Occupy Wall Street NYC #1
Wall Street Protest #1
NYC Protest #1

Now lets see where we need improvement.
I want us to start thinking about where we want these search terms to
land people (which website and which landing page)

Occupy Wall Street Coverage #166
Occupy Wall Street Media #32
Occupy Wall Street Videos #11 for OWS.org, Livestream is #14
Occupy Wall Street Live #4
Occupy Wall Street Pictures #4
Occupy Wall Street Updates #4

Liberty Square #32
Liberty Plaza #3
Zuccotti Park #16
Occupy Wall Street Location #1

Occupy Wall Street Organizers #5
Occupy Wall Street Demands #7

TOP CONTENT on OCCUPYWALLST.ORG

1. Home Page
2. Forum Page
3. Forum/proposed list of demands
4. About page
5. Attendees (user map)
6. Chat

Let me know if there's any other data you'd like to see.

Thanks!

Zack
zack.occupywallst@gmail.com




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