Subject: Re: [NYCGA Internet] SEO Report for OccupyWallSt.org
From: sam@monkeytownhq.com
Date: Mon, 17 Oct 2011 01:11:32 -0400
To: internet_working_group@googlegroups.com

Thinking of this from a call-to-action perspective, what are the analytics saying for terms like:

dontate
help
contact
join

We want to be sure to be findable in general, but we most want the people who are reaching out to find the right info.

I am very surprised that Facebook and Twitter are not higher - I have been working on some SEO projects where recently Facebook is driving more traffic than Google and Yahoo combined.  and I see a ton of OWS content getting shared on Facebook, just not from nycga.net.  Possibly the content on the site is not perceived to be sharable, either in it's style or presentation?

- Sam


Quoting zack kapone <zack.occupywallst@gmail.com>:

Hopefully you find this report interesting...

I will be discussing SEO in further detail in the new Digital Strategy
group: http://groups.google.com/group/ows-digital-strategy



OCCUPYWALLST.ORG TRAFFIC

- 3.6M Unique Visitors so far
- Total Week over week traffic is down -11%
- Saturday traffic was up ~ 20% from last Saturday
- Our traffic peaked October 5 ~ 400,000
- Google drives more than 50% of our traffic


Source            This Week’s Traffic     Last Week’s Traffic           Loss/Gain
----------------------------------------------------------------------------------------------------------------
Google                  1007842                978039                   3.05%
Direct                   260658                348361
-25.18%
FB                       140664                185415                    -24.14%
Yahoo               35542             37636                    -5.56%
OccupyTogether       33667             45877                    -26.61%
Twitter                   23583             23734                    -0.64%
Reddit               17840             13021                    37.01%
-----------------------------------------------------------------------------------------------------------------
Total             1890538                  2128516                            -11.18%



Top Keywords:                                  Traffic in last 2 weeks
--------------------------------------------------------------------------------------------------
1. Occupy Wall Street             611,000
2. Occupy WallStreet                43,792
3. Wall Street Protest**             28,767
4. Occupy                     25,868
5. Occupy Wall Street Demands         20,488
11. What is Occupy Wall Street        5,529

**A few weeks ago, I optimized our home page for "Wall Street Protest"
and as a result we jumped from #12 to #1 ranking for this and thus we
captured much more of this traffic. SEO works!!


POPULAR SEARCH TERMS & GOOGLE RANKING

Occupy #1
Occupy Wall Street #1
Occupy Wall Street NYC #1
Wall Street Protest #1
NYC Protest #1

Now lets see where we need improvement.
I want us to start thinking about where we want these search terms to
land people (which website and which landing page)

Occupy Wall Street Coverage #166
Occupy Wall Street Media #32
Occupy Wall Street Videos #11 for OWS.org, Livestream is #14
Occupy Wall Street Live #4
Occupy Wall Street Pictures #4
Occupy Wall Street Updates #4

Liberty Square #32
Liberty Plaza #3
Zuccotti Park #16
Occupy Wall Street Location #1

Occupy Wall Street Organizers #5
Occupy Wall Street Demands #7

TOP CONTENT on OCCUPYWALLST.ORG

1. Home Page
2. Forum Page
3. Forum/proposed list of demands
4. About page
5. Attendees (user map)
6. Chat

Let me know if there's any other data you'd like to see.

Thanks!

Zack
zack.occupywallst@gmail.com




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