Subject: [NYCGA Internet] Re: SEO Report cont..."Call to Action" Keywords
From: Jackrabbit
Date: Wed, 19 Oct 2011 06:08:22 -0700 (PDT)
To: internet working group

Zach and company,
I agree with Sam that the groups page
1. already has a tab and
2. isn't the ideal place for a first time visitor.

People coming to the site will be looking for:
1. information on what OWS is about,
2. how they can get involved,
3. how they can start something locally,
4. finding out what is going on already locally.

among other things. The 'join us' tab is a great idea. Having it be
its own button in the header of the page would be even better IMHO.

The join us page should provide the most important information to the
new user right away. This would look something like:
1. the declaration,
2. facilitation guide/intro to consensus process/how to run a meeting
3. documents on how to get started locally
4. link to the groups page along with a brief explanation of groups.
5. GA agreed upon overview of the movement

Not exhaustive of course, but the basic issue that need to be adressed
= what are the basic things people want/need when they first get to
the site and how can we best deliver that to them.

I would be happy to work on putting this page together. It seems like
it should be done with Outreach. Please let me know if this sounds
like a good suggestion.

On Oct 18, 11:54 pm, wrote:
hi Zach -

This is super insightful, thanks!  I think that you're analysis is  
spot-on: I have frequently heard that for people who can't interface  
in person at the park, it is very difficult to use the site to learn  
how to take the next step to become involved.

The current site nav has pages for Groups and Resources which (aside  
for Donate) are the sections positioned to engage people looking to  
plug in.  But these pages are a couple steps ahead of where the new  
visitor is - they're looking to get involved, to learn more, they're  
not yet looking for a group or for resources.

So I agree that the site would better support outreach by adding an  
intuitive entry point for for "Join" or "Get Involved" or "Take  
Action" that will provide more of an orientation before dumping people  
into groups.

Is something like this provided for in the new site IA?

- Sam

Quoting zack kapone <>:

Thank you all for your feedback on the SEO report I did. I will make
my best effort to create the same report every Sunday for the prev
week and I will take into account your requests for top content,
bounce rate, time on site, etc...As for the missing keywords, I left
them out because there was nothing really interesting there. I will
however provide a full list next time. Also, I was not pleased with
the report's formatting here on Google Groups so I will be linking to
the report on a Google spreadsheet.

Sam had a great question on "call-to-action" keywords (Donate, Join,
Help, Contact...) Well, here's the data:


"Donate to Occupy Wall Street"
Rank: #1 - Lands on our Donate page        (
Past mo Traffic: 2781

"Join Occupy Wall Street"
Rank: #1 - Lands on Home Page (
Past mo Traffic: 1485

"Help Occupy Wall Street"
Rank: #1 - Lands on Home Page
Past mo Traffic: 1305

"Contact Occupy Wall Street"
Rank: #1 - Lands on Home Page
Past mo Traffic: 1035

Here's what we can take away from this: Because we have so many strong
organic links to, ranking for our own terms can
sometimes be fairly easy. Because of that (and other reasons) we've
been able to raise some serious cheese through the Donate page.
However, for people looking to volunteer, join, help, contact us
etc...the "conversion" funnel is a bit jammed up.

In my opinion, The "NYCGA" tab on is insufficient as
a means to bring people in. I think we need a more clear call to
action. I propose a new tab on which says "JOIN US!"
and links to the groups page on the GA site:

On Drew's suggestion, here is a mockup I did to communicate this

What do you guys think?

I have CC'd Justine in on this as well.