Subject: Re: [NYCGA Internet] Re: What ever happened to SEO Report cont..."Call to Action" Keywords
From: Sam Zimmerman
Date: Tue, 1 Nov 2011 18:43:06 -0400
To: internet_working_group@googlegroups.com

Andrew -
I followed up with a draft of proposed content per Zack's suggestion, which was posted to this list (on 9/20 I believe) and subsequently also posted to the Feedback form on the site itself which I was told was a more appropriate place. I don't now if Zack is still involved? have not seen any of his posts for a while.

Tom -
I don't know if any of my suggestions have been of use to you/your team, but I would be happy to continue to provide IA and messaging input if desired.

- Sam

On Tue, Nov 1, 2011 at 2:21 PM, Tom Gillis <thomaswgillis@gmail.com> wrote:
Hi -

We have a redesigned homepage in progress, and SEO optimization is
also in the task queue.  You can view the task queue here:
http://underthehood.nycga.net/

We've been swamped in the past 2 weeks just keeping the site online,
developing a project management process and getting new devs onboard.

--tom

On Tue, Nov 1, 2011 at 12:57 PM, Justine <justine@occupywallst.org> wrote:
> I think part of the problem is that the home page of nycga is a Facebook like feed. It would be really awesome I think I'd you guys could make the home page the landing page
>
>
>
> On Nov 1, 2011, at 12:02 PM, Andrew <Andrew@TheHumanChannel.Org> wrote:
>
>> What ever happened to this ? What is happening to us?
>>
>>
>> On Oct 19, 2011, at 12:23 AM, zack kapone wrote:
>>
>>> Sam,
>>>
>>> To make sure we are on the same page...When you search for "Occupy
>>> Wall Street" on Google, OccupyWallSt.org is ranked #1 and the NYCGA.cc
>>> is ranked #66. I don't have Analytics for NYCGA but I think it's safe
>>> to say that on page 7 of the search results, the NYCGA site is not
>>> getting too many new visitors via Google search. So, we need a tab on
>>> OccupyWallSt.org (which catches all of the newbie traffic) and sends
>>> them to the appropriate page on NYCGA.
>>>
>>> NOW, as for the appropriate page that the OccupyWallSt.org tab links
>>> to...I've seen the new NYCGA and IMO the Groups page is the best
>>> landing page for a new visitor who wants to get involved. However, a
>>> new "Orientation Page" could do a much better job at this. LETS DESIGN
>>> ONE!! Once the new site is up tomorrow, take a look and let me know
>>> your thoughts and I will wire frame an orientation page. In the
>>> meanwhile, hopefully Justine can get us a new "JOIN US!" tab linking
>>> to the groups page until we can roll out a better one.
>>>
>>> -Zack
>>>
>>> On Oct 18, 11:54 pm, s...@monkeytownhq.com wrote:
>>>> hi Zach -
>>>>
>>>> This is super insightful, thanks!  I think that you're analysis is
>>>> spot-on: I have frequently heard that for people who can't interface
>>>> in person at the park, it is very difficult to use the site to learn
>>>> how to take the next step to become involved.
>>>>
>>>> The current site nav has pages for Groups and Resources which (aside
>>>> for Donate) are the sections positioned to engage people looking to
>>>> plug in.  But these pages are a couple steps ahead of where the new
>>>> visitor is - they're looking to get involved, to learn more, they're
>>>> not yet looking for a group or for resources.
>>>>
>>>> So I agree that the site would better support outreach by adding an
>>>> intuitive entry point for for "Join" or "Get Involved" or "Take
>>>> Action" that will provide more of an orientation before dumping people
>>>> into groups.
>>>>
>>>> Is something like this provided for in the new site IA?
>>>>
>>>> - Sam
>>>>
>>>> Quoting zack kapone <zack.occupywal...@gmail.com>:
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>> Thank you all for your feedback on the SEO report I did. I will make
>>>>> my best effort to create the same report every Sunday for the prev
>>>>> week and I will take into account your requests for top content,
>>>>> bounce rate, time on site, etc...As for the missing keywords, I left
>>>>> them out because there was nothing really interesting there. I will
>>>>> however provide a full list next time. Also, I was not pleased with
>>>>> the report's formatting here on Google Groups so I will be linking to
>>>>> the report on a Google spreadsheet.
>>>>
>>>>> Sam had a great question on "call-to-action" keywords (Donate, Join,
>>>>> Help, Contact...) Well, here's the data:
>>>>
>>>>> Keywords:
>>>>
>>>>> "Donate to Occupy Wall Street"
>>>>> Rank: #1 - Lands on our Donate page        (OccupyWallst.org/Donate)
>>>>> Past mo Traffic: 2781
>>>>
>>>>> "Join Occupy Wall Street"
>>>>> Rank: #1 - Lands on Home Page (OccupyWallSt.org)
>>>>> Past mo Traffic: 1485
>>>>
>>>>> "Help Occupy Wall Street"
>>>>> Rank: #1 - Lands on Home Page
>>>>> Past mo Traffic: 1305
>>>>
>>>>> "Contact Occupy Wall Street"
>>>>> Rank: #1 - Lands on Home Page
>>>>> Past mo Traffic: 1035
>>>>
>>>>> Here's what we can take away from this: Because we have so many strong
>>>>> organic links to OccupyWallSt.org, ranking for our own terms can
>>>>> sometimes be fairly easy. Because of that (and other reasons) we've
>>>>> been able to raise some serious cheese through the Donate page.
>>>>> However, for people looking to volunteer, join, help, contact us
>>>>> etc...the "conversion" funnel is a bit jammed up.
>>>>
>>>>> In my opinion, The "NYCGA" tab on OccupyWallSt.org is insufficient as
>>>>> a means to bring people in. I think we need a more clear call to
>>>>> action. I propose a new tab on OccupyWallSt.org which says "JOIN US!"
>>>>> and links to the groups page on the GA site:http://nycga.cc/groups/
>>>>
>>>>> On Drew's suggestion, here is a mockup I did to communicate this
>>>>> idea...
>>>>
>>>>> http://twitpic.com/72givj/full
>>>>
>>>>> What do you guys think?
>>>>
>>>>> I have CC'd Justine in on this as well.
>>>
>>
>

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