From:   Harrison Schultz <>
Sent time:   Friday, October 07, 2011 11:07:47 PM
To:   september17 <>
Subject:   [september17discuss] Occupy Wall Street Analytics

Traffic to continues to surge, our new high is just

over/under 400,000 visits in the last few days. 350,346 people

visited that day, 1,890 of them answered a survey

that we put up on the site within the span of a few short hours.


I can't post charts into the body of this message for some reason, but

as we would expect the overwhelming majority of the respondents are

white educated, earning little but employed full-time, left-leaning

straight guys who live in cities and describe themselves as

independents rather than democratic or republican...only 37

republicans filled out this survey unfortunately.


These respondents overwhelmingly use the internet more than the T.V.

74% are regularly using Youtube

67% are on regularly using Facebook

74% are not regularly using Reddit

61% are not regularly using Twitter


85% are not watching Fox.


81% strongly support the Occupy Wall Street Protests.

74% believe that the Occupy Wall Street Protests will create positive

and lasting social change.

73% strongly believe that the protests will grow.


Yet, a combined total of only 24% of these respondents have

participated in these protests, which suggests that in spite of the

homogeneity of the movement as it currently stands, there is much

opportunity to further increase our numbers on the ground from within

our current base of support.


I've heard reports from Flux of campers from who watched the

livestream for so long that they wound up coming to Liberty.

Definitely the next best thing to being hear. I also noticed that the website showed up 4th on the 2nd page

of a search for "occupy wall street" Fortunately optimization is our

Comrade Zach Notes specialty and he should be able and willing to help

us if someone from the media team can hook him up with access to the

site. I've also added a question to the survey asking if they

regularly follow the protests on the livestream so we can track this

with subsequent surveys. More cameras and streams couldn't hurt at

all either.


The sample of non-white people in this sample is so small that I doubt

I'll get any worth while insight from it but I'll be sure to let

everyone know if I find anything. Several respondents self-responded

with specific nationalities, which could be better way to think about

diversifying this movement. In the mean time we absolutely should

make Micha's suggestion of a non-white media day(s) happen.


Response patterns for female respondents were so nearly identical to

the male respondents that I won't bother to indicate them - however I

did notice that 52% of the female respondents listen to the radio as

opposed to 40% of male respondents, which could be a good way to start

trying to reach more women.


The numbers on the ground from this week look excellent as well. It

does look like there's a real hardcore group of roughly 200-300

holding it down. There was 115% increase in the average number of

people counted in the camp each morning between Monday and Friday.

Let's see if the same trend happens next week or if it was just due to

nicer weather at the end of the week.


Monday 10/3/2011 - 163

Tuesday 10/4/2011 - 240

Wednesday 10/5/2011 - 261

Thursday 10/6/2011 - 307

Friday 10/7/2011 - 351


I'm done for the night comrades,