From:   Justine <>
Sent time:   Friday, October 07, 2011 11:11:11 PM
Subject:   Re: [september17discuss] Occupy Wall Street Analytics

Great work, ty :)

On Sat, Oct 8, 2011 at 1:07 AM, Harrison Schultz <> wrote:
Traffic to continues to surge, our new high is just
over/under 400,000 visits in the last few days.  350,346 people
visited that day, 1,890 of them answered a survey
that we put up on the site within the span of a few short hours.

I can't post charts into the body of this message for some reason, but
as we would expect the overwhelming majority of the respondents are
white educated, earning little but employed full-time, left-leaning
straight guys who live in cities and describe themselves as
independents rather than democratic or republican...only 37
republicans filled out this survey unfortunately.

These respondents overwhelmingly use the internet more than the T.V.
74% are regularly using Youtube
67% are on regularly using Facebook
74% are not regularly using Reddit
61% are not regularly using Twitter

85% are not watching Fox.

81% strongly support the Occupy Wall Street Protests.
74% believe that the Occupy Wall Street Protests will create positive
and lasting social change.
73% strongly believe that the protests will grow.

Yet, a combined total of only 24% of these respondents have
participated in these protests, which suggests that in spite of the
homogeneity of the movement as it currently stands, there is much
opportunity to further increase our numbers on the ground from within
our current base of support.

I've heard reports from Flux of campers from who watched the
livestream for so long that they wound up coming to Liberty.
Definitely the next best thing to being hear.  I also noticed that the website showed up 4th on the 2nd page
of a search for "occupy wall street"  Fortunately optimization is our
Comrade Zach Notes specialty and he should be able and willing to help
us if someone from the media team can hook him up with access to the
site.  I've also added a question to the survey asking if they
regularly follow the protests on the livestream so we can track this
with subsequent surveys.  More cameras and streams couldn't hurt at
all either.

The sample of non-white people in this sample is so small that I doubt
I'll get any worth while insight from it but I'll be sure to let
everyone know if I find anything.  Several respondents self-responded
with specific nationalities, which could be better way to think about
diversifying this movement.  In the mean time we absolutely should
make Micha's suggestion of a non-white media day(s) happen.

Response patterns for female respondents were so nearly identical to
the male respondents that I won't bother to indicate them - however I
did notice that 52% of the female respondents listen to the radio as
opposed to 40% of male respondents, which could be a good way to start
trying to reach more women.

The numbers on the ground from this week look excellent as well.  It
does look like there's a real hardcore group of roughly 200-300
holding it down.  There was 115% increase in the average number of
people counted in the camp each morning between Monday and Friday.
Let's see if the same trend happens next week or if it was just due to
nicer weather at the end of the week.

Monday             10/3/2011      - 163
Tuesday             10/4/2011     - 240
Wednesday        10/5/2011     - 261
Thursday            10/6/2011     - 307
Friday                10/7/2011     - 351

I'm done for the night comrades,