1. One of the reasons Chris Bowers' post on DailyKos was so helpful is that OWS and OccupyTogether had done a poor job of making it easy to find and join occupations around the country. That post, which has been liked/shared/tweeted more than 40k times and has appeared on countless other media, was a tremendous service at a time when OWS didn't have it's own 'official' web presence. While I've heard that NYCGA.net is such a thing, I've also heard that the official site lies in the future, and that 'there is no can there be an official site' because of how OWS is organized.
2. Such an approach to the website is mirrored by the general attitude towards binding decisions and hierarchy. No one has the authority to say 'this is official, this is inside, that is outside.' Only GA decisions can do that, and if the past is a guide, the GA is openly resisting efforts to be explicitly for or against any other entity, candidate or political effort.
3. On those ground, as long as these people are identified as MoveOn, then the MSM is just doing what it should do: locate credible, reputable spokespeople who can give insight on current events. It's likely that these MoveOn people are known personally to the producers, and with the recent support (with bodies!) given by MoveOn to the OWS, MoveOn is defacto in the same position as any other group whose members are involved in OWS. Which is to say: present, accounted for, and not entitled to represent themselves AS the movement, but only as part of the movement.
4. If there is a quote showing that a MoveOn spokesperson claimed to represent the GA, I'd like to see it.
5. The MSM need not do anything special to help the 99% look like it belongs on the Dem side of the aisle. It is enough that we live in a two party political system. I can only sympathize with the Paulites who have shown real dedication in supporting OWS. Their presence might not last, but it must be incredibly frustrating to be seen as supporting something that is de-facto on the left, liberal side of the political divide, where you might find elected Democrats like Barbara Lee, Raul Grijalva, but not any Tea Party loving Republicans. Democracy For America, the DCCC, Progressive Democrats of America aren't joining the OWS bandwagon because of some political error; it's because this movement includes many Democrats and overlaps with many of the forces on the left side of the Democratic Party (*cough* LABOR).
6. Want the MSM to give more deference to a clear OWS voice? No problem. Create a diverse cadre of spokespeople trained to appear on television, stick to carefully thought out talking points while conforming to cable tv culture. Let them represent ONLY positions approved by the GA, and have the ability to say, explicitly, that they are speaking on behalf of OWS. This would take about two days of hard work. Ah, but who has the right to embark on such a project? Until then, expect the press to look for folks they know how to handle, be they MoveOn, Democrats, Naomi Klein, Van Jones or Michael Moore.