We ARE the 99%. Seriously. The folks that they pit against us, and who so zealously believe that we're scum, are also the 99%.
The best metaphor I can think of right now involves the video game Sonic the Hedgehog. In this game, the player (as the eponymous hedgehog) must navigate through each level to free the other creatures of the forest, who've been enslaved by the evil Dr. Robotnik (quite literally the game's "boss"). On the way, Sonic must avoid or fight all the boss's minions who have been sent to stop him, but these minions ARE THE VERY WOODLAND CREATURES HE'S TRYING TO FREE.
The cops, the tea partiers, the middle managers are all struggling too, but they've been convinced by their bosses that we live in the best of all possible worlds, and that their struggles are nobody's fault but their own, and that the only way to get out of this crisis of capitalism and corruption is more capitalism and more corruption.*
Of course, all Sonic the Hedgehog had to do to bring the boss's slaves over to his side was to jump on their heads, which is a strategy I don't recommend taking with cops. One of the biggest challenges the movement faces now is how to demonstrate to the whole of the 99% that we really are all in this together. I don't know how to do that (yet). I welcome suggestions.
*The left hasn't been as good at really inspiring populist rhetoric lately, often because we'd be too embarrassed to put out such hogwash, but also because we're often so concerned with identity politics that we have no focus on the great unwashed masses. Also, I don't know why all my emails keep having footnotes.