From:   rob hollander <>
Sent time:   Tuesday, October 18, 2011 6:55:33 PM
Subject:   Re: [september17discuss] TIME Magazine: How Marketers Would Brand Occupy Wall Street

“Any corporate brand stands for something, whereas they don’t stand for anything specific."
Most people understand exactly what Occupy Wall Street is all about, because everyone already knows what's wrong with our political MO. And that's why you don't have to 'market' OWS. 'Marketing' is all about creating a need for something useless or identifying a brand's false distinction. It's inventing the Emperor's clothes. Occupy Wall Street is pointing to the f%^&*ing naked Emperor that everyone already sees. You don't have to 'market' the obvious. (Unless you're MoveOn.)

On Tue, Oct 18, 2011 at 4:40 PM, Jon Good <> wrote:
This movement keeps growing, and keeps gaining momentum, despite its "flaws."  Why would we listen to them?

On Tue, Oct 18, 2011 at 11:25 AM, gail zawacki <> wrote:
"...the movement is disorganized, vague, and otherwise highly flawed, and likely to peter out as a result, according to the experts consulted."

Oh, are those the same experts that predicted it wouldn't last a week?

"How long can a protest last without specific goals? We may find out fairly soon:

“Frustration without an outlet tends to peter out at a certain point,” Copic says."

Except that more and more of the 99% are going to be feeling pinched, as unemployment runs out, health insurance evaporates, more jobs are lost, more houses go underwater, etc.  There is a deep, deep pool of potential recruits as more of the 99% understand that the 1% is to blame for this.

On Tue, Oct 18, 2011 at 10:27 AM, Martin Kaminer <> wrote:
{Vomiting a bit}

We've got a big job ahead of us deprogramming the American people, and the rest of the world.  Be careful when reading this article as it will make you want to smash your computer screen.

"A strong anti-capitalism streak runs through the Occupy Wall Street movement. So why should protesters heed the advice of brand and marketing gurus, who spend their careers promoting business interests? Because marketing experts understand the power of ideas, and they know what it takes to sell ideas to the public and make them sustainable."



Rob Hollander
Lower East Side Residents for Responsible Development
622 E 11, #10
NYC, 10009