our first adversary was the NYPD,
but then they helped us gain the attention of the media and then the media became our major adversary,
then the media helped us gain the attention of politicians, they began attempts to co-opt the movement and they became our major adversary
now corporations will begin taking us seriously and will seriously attempt to co-opt us.
This article as a really bad sign of things to come...
however I think it may be possible for the movement co-opt the corporations before the corporations co-opt the movement.