From:   Chuck Schumer <>
Sent time:   Thursday, September 15, 2011 8:45:03 PM
Subject:   Re: [september17discuss] Media 30 seconds

Marina makes a great point. Just to add one thing - when Marina writes that "after 30 seconds you are cut off," she means when the clip makes it to air. However, often journalists will ask a question then shut up. When you finish talking, they stay silent, so you keep going. Ultimately you talk longer than you intended, and they have tons of stuff to edit into those 30 seconds. So yes, practice you clip over and over again until you can recite it perfectly. Say it into the camera, then SHUT UP! No need to slip up and say something scandalous. See ya'll on Saturday!

On Thu, Sep 15, 2011 at 10:05 PM, Marina Sitrin <> wrote:
Talking to the media can be really challenging. I agree with the other
messages that first we act in solidarity with one another. (We have
enough people against us.)

Those of us who have not gotten to go to a media training can still
practice a 30 second sound bite with a friend. It is hard to put it
all in such a short time span, so practice is key. What do you want to
say. Pick one message. "I am out on the street because ..." "I want to
occupy Wall Street because ..." "I believe together we can create a
different ... "

One sweet short point. After 30 seconds you are cut off, so work at
the time frame.

I am so thrilled to be a part of this action and to have already met
so many inspiring folks.

In Solidarity,

Seamos realistas, hagamos lo imposible ~ che