From:   Yoni Golijov <>
Sent time:   Monday, September 19, 2011 9:51:22 PM
Cc:   Begonia Santa-Cecilia <>; Winter Siroco <>; Vicente Rubio <>; Angel Luis Lara <>
Subject:   Re: [september17discuss] #OccupyWallStreet stays alive by becoming #WeAreThe99%

I think that is great!


On Mon, Sep 19, 2011 at 11:47 PM, Luis Moreno-Caballud <> wrote:
Dear friends,

It looks like #OccupyWallStreet is in urgent need of a massive and targeted outreach operation to stay alive. The key to the success of the movement is to be inclusive. Right now the movement is too homogeneous, due to the "activist" imaginary and language identified with it (example: the word "occupy", the images of stereotypical activists used by Adbusters, etc).
If we really want to start a massive movement like the ones in Egypt, Iceland, Spain, Greece, etc, we should change those referents. If we don't act quickly the movement will vanish, and it would have been just another activist movement. I propose that we start today a fast and massive outreach campaign with this idea: #WeAreThe99%
This is the plan: we put all our energy and resources in outreaching for the #WeAreThe99% Day which will happen next Saturday 23rd, at our space in Zucotti/Liberty Park. We propose tomorrow at the assembly: everyone form groups and march right now to different spots in the city (squares, neighborhoods, universities, labor unions) with signs, fliers, and a clear message: 

"Political parties govern in the name of the 1% that control almost all financial wealth. We are the 99%." 
"We have taken a space at the heart of Wall Street to start changing this situation. Join us at Zucotti/Liberty Park on Saturday September 23rd for the We Are The 99% Day. Stay with us." 

What do you think? We have a lot of attention in the internet and even mainstream media, let's use it now before it's gone! Let's create a really inclusive and massive movement, let's go beyond traditional identities, let's become a real multitude!