From:   Micah White <>
Sent time:   Thursday, September 22, 2011 1:24:50 PM
Subject:   Re: [september17discuss] A word about outreach


The content of Adbusters magazine is not up for discussion. If you have anything to say about our website, as I said, email me off-list.

Quite frankly, I do not think you understand what we stand for nor do I care much for your opinion

Maybe you should tell everyone here what you wrote to Adbusters on August 20th. In your email you said "My scheme is to commodify any traffic I manage to successfully drive to the site, open it up and sell it as advertising space to corporations..." then you started talking about the benefits of a "Corporate Funded Revolution".  That is a repugnant idea that I feel is quite contrary to the spirit of #OCCUPYWALLSTREET.



Micah White
senior editor / Adbusters

On Thu, Sep 22, 2011 at 11:23 AM, Harrison Schultz <> wrote:

Please pardon the tone of my criticism, I'll do my best to keep it constructive and respectful now that I know that my point has been heard and is being discussed... which I appreciate.  And please don't get me wrong Micah, I've been reading this magazine since I was a kid in high school, I've learned a lot from your publication and I have a lot of respect for Adbusters, its a big part of what inspired me to work in advertising despite the fact that I've always felt that it's evil due to my radical beliefs.  

Moreover I personally love the "scarier" stuff, such the rioters in gas masks behind the Bull and Ballerina, and the hooded masked rock thrower above the "Dreaming of Democracy" two page spread near the end of the latest issue #97.  The startling photo of a landless indigenous peasant with her naked little girl getting shoved over by police with shields and clubs was moving as well, but in a different way since it shows the violence being perpetrated by the authorities as opposed to protesters.  It gets me fired up and makes me want to work, however it's been occurring to me more and more that it turns off non-radicals.  My professional opinion is that images which could be perceived as violent won't make people who would rather ignore social injustice want show up to Liberty Plaza.  Grim's report on the responses to that article on confirmed that for me...  

The scary arrest video's in question was posted on September 21st around 3pm. had a record high 70,246 visits that day, the previous high was 56,356 on the 17th of September - which is good news, so I think it's fair to conclude that the violent imagery has some utility.  However I also noticed that the site's "bounce rate" (people clicking and bouncing immediately off the landing page) went up a bit to 81.56%, the average amount of time spent on the site for that day went down a bit 1:38.  The bounce rate for the day before was at 76.79% with an average of 2:00 minutes spent on the site.  The average bounce rate for the month has been at 75.19%  None of these changes from the 20th to the 21st are statistically significant however the bounce rate on this site, which has always been pretty high at about 75%, still suggests to me that the radical left of this country might be overdue for a re-brand.  

I'm still interested in knowing what you thought of rad/left's suggestion of a Renaissance on Wall Street and I'm still interested in knowing if there's any way I can use any of the skillz I've acquired from the adversary to assist you and your staff.

At your disposal and in solidarity, 

Harrison Tesoura Schultz


On Wed, Sep 21, 2011 at 3:54 PM, Micah White <> wrote:
Harrison, I don't understand: there is no "riot porn" on Adbusters, and the scary video that grimwomyn is talking about is on the frontpage of your site:
Email me off list if you have any comments about anything on -- however, let's be respectful of the different perspectives that each of us is bringing to this occupation.

On Wed, Sep 21, 2011 at 12:47 PM, Harrison Schultz <> wrote:
I hope we can get this to Micah White and the AdBusters staff's attention, I wrote them a really scathing email about all this back in the quite old days of Saturday GA bickering sessions, maybe now he'll take this more seriously,

Rad/left through out the phrase the "Renaissance of Wall Street" which I think sums this up.  I think this is the right direction for our demand/message to move in.


On Wed, Sep 21, 2011 at 7:22 AM, grimwomyn <> wrote:
Just seconding the thought about watching out for "riot porn." I wrote to a journalist from WIRED on Twitter inviting him to spend the night in the park and his response is as follows:

"@grimwomyn The second post down makes that seem pretty scary. I hope everyone is (and stays) okay."

Support, but fear of coming to the park. :(

Micah White /
Adbusters / senior editor
phone: 1-510-280-5112